Cytrus

Solutions

Turnkey Web Solutions

All of Cytrus's websites are built for non-technical content management and administration. As a basic platform for the development of interactive content, Cytrus uses Linux, Apache, MySQL and PHP (LAMP).

Joomla is typically used for sites that require mostly user-managed content.

Cytrus CMS is the Cytrus 'Swiss Army Knife' content management system, combined with CakePHP for technically advanced content sites.

Apache, mod_jk and Tomcat are used for sites that require a high degree of technical integration and/or the development of Java-based web services.

Performance Optimisation

Cytrus hosts sites for companies that are critically dependent on their online channel, and that can lose millions if their site is down for even the shortest period of time.

This responsibility has developed into a speciality: Cytrus is able to source appropriate hosting, configure and customise software, and thus maximise both uptime and performance.

When building sites, Cytrus also factors in the balance of functionality and download speed, as well as how content is optimally distributed on a global scale.

Reservation Systems

Cytrus's Reservation Systems provide Payment Gateways and Itinerary Builders for:

• Ticket Master
• Vue
• SuperBreak
• Computicket
• Eres
• Nightsbridge
• Avis
• Europcar

Mobile Solutions

Cytrus has a number of customers in the mobile telephony space, and has built systems that plug directly into the systems of Vodacom, MTN and Cell C.

Cytrus's systems support many critical elements of managing a subscriber base, including bulk SMS, fraud management, billing of calls, management of hardware devices, mobile software and ERP (Enterprise Resource Planning) functions.

Online Marketing

Cytrus will manage every aspect of your -online marketing from consulting on strategy to managing site performance, Search engine optimizing the site , running Pay per click advertising campaigns and Online reputation management.

Consulting

Cytrus consultants assist with business strategy by leveraging their collective knowledge to provide the best of breed solutions tailored to each client's requirements.

They provide guidance with site design, usability, accessibility, future compatibility and user experience.

Site Performance Management

Cytrus monitors and improves website performance on an ongoing basis. They set up conversion tracking, monitor and resolve tracking issues on an ongoing basis. Cytrus troubleshoots performance issues, like page load, connectivity, caching, server load, clustering and load balancing and analyses infrastructural and logistical ecosystems in-depth to identify areas of congestion or of potential improvement.

Search Engine Optimisation (SEO)

Cytrus search engine optimizes websites to achieve the highest ranking possible on search engines like Google. This requires the website to include relevant, high quality content containing keywords that best describe the business's products and services.

Cytrus's SEO services include implementing the Cytrus-developed SEO toolkit, writing content, building links, examining factors affecting site performance as well as reviewing and auditing websites.

Pay Per Click Advertising

With a Pay-Per-Click (PPC) campaign, your web site is advertised in the same search results page as the SEO results, but instead of being visible in the search results, an advertorial copy appears in the paid ads section.

Cytrus's Search Engine Marketing Strategists run Pay-Per-Click (PPC) campaigns, monitor and improve PPC campaigns, and provide recommendations on campaigns run by third parties.

Online Reputation Management

What are people saying about your business, what they are saying about the competition and what are they saying about the industry? Cytrus manages every aspect of a business's online reputation.

Social Media

Cytrus provides comprehensive Social Media Services. This includes formulating strategies for using platforms like blogs, Facebook advertisements, Twitter and LinkedIn and also guide clients in the correct and successful use of these applications.

We also write blogs, wikis and podcasts, run social media workshops and do mobile media, advertising and strategy.