Gidon and I had the privilege of attending the SHOUT launch yesterday held at Montecasino to a packed audience that included a number of celebrities.  Gavin Koppel, Chairman of the SHOUT foundation, Danny K and Kabelo had some inspiring words to say about taking up the fight against crime in our country.  George Ferreira, COO and Vice-President of Samsung South Africa presented the launch of the SHOUT mobile application.  The launch ended with a brilliant music video “You’re the Voice”, which ignited those present to give a standing ovation to the artists and SHOUT team. Some images from the launch can be viewed on our Facebook Fan page.

I would like to take the opportunity to thank our team at Cytrus for putting together an exceptional application, for an exceptional cause.

At Cytrus we hold a view that successful outcomes are directly related to our capacity to take responsibility.  By embracing digital technology, SHOUT are providing South African’s with innovative, cutting edge tools to take direct responsibility for their safety and the safety of others, this on an unprecedented scale in this country. Cytrus is tremendously proud to be associated with SHOUT and we wish the SHOUT foundation every success.

To get a sneak peak of the application, go view our SHOUT showcase.