An online campaign is a powerful way to boost your business and reach your target audience. It can engage customers for up to eight times longer than other media at a competitive price. And brand recall is higher too. This is according to Adrian Hewlett, chairman of the Online Publishers Association and MD of Habari Group.
Yet many companies have spent a fortune on online marketing without enjoying such fruitful returns. What went wrong?
read full postHaving a community on your website gives your visitors the chance to network with people of similar interests and to feel a part of something - which keeps them coming back. They have a reason to stay interested in your site, and new visitors are attracted to your Site.
read full post"The 2010 FIFA World Cup will focus the world's attention on South Africa with consequences for the Travel and Tourism Industry that will long outlive the event" Source
Blue River Stone assessed 100 South African websites from the accommodation, airline, car rental, game experience and tour operator industries, scoring each against 120 metrics. These include: locating the website, content, functionality, communications, connections, community, and site-wide hygiene elements. The results were not promising.
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